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Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

Name: Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
Author: Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche
ISBN: 9780072472950

AuthorJr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche

PublisherMcGraw-Hill/Irwin

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Book Details

Author(s)Jr., Harper W Boyd, Orville C Walker, John Mullins, Jean-Claude Larreche

PublisherMcGraw-Hill/Irwin

ISBN / ASIN0072472952

ISBN-139780072472950

Sales Rank5,712,002

MarketplaceUnited States 🇺🇸

Description

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.