International Marketing
Book Details
Author(s)
Pervez Ghauri, Philip R. Cateora
Publisher
McGraw Hill Higher Education
ISBN / ASIN
0077108302
ISBN-13
9780077108304
Sales Rank
#4,503,047
Category
Export marketing
Marketplace
United States 🇺🇸
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Description
"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.
