Marketing Research: An Applied Orientation with SPSS (4th Edition)
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Book Details
Author(s)
Naresh Malhotra
Publisher
Prentice Hall
ISBN / ASIN
0130337161
ISBN-13
9780130337160
Marketplace
France 🇫🇷
Description
This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.
