Marketing Research: An Applied Orientation with SPSS (4th Edition)
Book Details
Author(s)Naresh Malhotra
PublisherPrentice Hall
ISBN / ASIN0130337161
ISBN-139780130337160
MarketplaceFrance 🇫🇷
Description
This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.
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