Marketing Research: An Applied Orientation with SPSS (4th Edition) Buy on Amazon
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Marketing Research: An Applied Orientation with SPSS (4th Edition)

Author Naresh Malhotra
Publisher Prentice Hall
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Book Details
Author(s) Naresh Malhotra
Publisher Prentice Hall
ISBN / ASIN 0130337161
ISBN-13 9780130337160
Availability Usually ships in 24 hours
Sales Rank #2,380,323
Marketplace United States 🇺🇸
Description
This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.
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