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Marketing Research: An Applied Orientation with SPSS (4th Edition)

AuthorNaresh Malhotra
PublisherPrentice Hall
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Book Details

Author(s)Naresh Malhotra
PublisherPrentice Hall
ISBN / ASIN0130337161
ISBN-139780130337160
AvailabilityUsually ships in 24 hours
Sales Rank2,380,323
MarketplaceUnited States  🇺🇸

Description

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.

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