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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

AuthorKevin Lane Keller
PublisherPrentice Hall
CategoryBrand name products
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Book Details

Author(s)Kevin Lane Keller
PublisherPrentice Hall
ISBN / ASIN0131201158
ISBN-139780131201156
CategoryBrand name products
MarketplaceUnited States  🇺🇸

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