Cutlip and Center's Effective Public Relations (11th Edition)

Name: Cutlip and Center's Effective Public Relations (11th Edition)
Author: Glen M. Broom, Bey-Ling Sha
ISBN: 9780132669153

AuthorGlen M. Broom, Bey-Ling Sha

PublisherPearson

CategoryBusiness & Economics

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Book Details

Author(s)Glen M. Broom, Bey-Ling Sha

PublisherPearson

ISBN / ASIN0132669153

ISBN-139780132669153

AvailabilityUsually ships in 24 hours

Sales Rank128,364

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.