Cutlip and Center's Effective Public Relations (11th Edition)
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Book Details
Author(s)
Glen M. Broom, Bey-Ling Sha
Publisher
Pearson
ISBN / ASIN
0132669153
ISBN-13
9780132669153
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
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