Consumer Behavior: Buying, Having, and Being
Book Details
Author(s)
Solomon, Michael R.
Publisher
Prentice Hall
ISBN / ASIN
0132671840
ISBN-13
9780132671842
Availability
In Stock.
Sales Rank
#478,563
Category
Hardcover
Marketplace
United States 🇺🇸
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Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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