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Consumer Behavior: Buying, Having, and Being

Author Solomon, Michael R.
Publisher Prentice Hall
Category Hardcover
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Book Details
Author(s) Solomon, Michael R.
Publisher Prentice Hall
ISBN / ASIN 0132671840
ISBN-13 9780132671842
Category Hardcover
Marketplace India 🇮🇳
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Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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