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Consumer Behavior: Buying, Having, and Being

AuthorSolomon, Michael R.
PublisherPrentice Hall
CategoryHardcover
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Book Details

Author(s)Solomon, Michael R.
PublisherPrentice Hall
ISBN / ASIN0132671840
ISBN-139780132671842
CategoryHardcover
MarketplaceIndia  🇮🇳

Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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