E-Marketing
95.50
USD
Book Details
Author(s)
Judy Strauss, Raymond Frost
Publisher
Gardner Press
ISBN / ASIN
0132806460
ISBN-13
9780132806466
Sales Rank
#4,300,372
Category
Internet marketing
Marketplace
United States 🇺🇸
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Description
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
