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Marketing Management

AuthorKotler, Philip
PublisherPEARSON EDUCATION
CategoryBusiness & Economics
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Book Details

Author(s)Kotler, Philip
PublisherPEARSON EDUCATION
ISBN / ASIN0133856461
ISBN-139780133856460
AvailabilityOnly 1 left in stock - order soon.
Sales Rank870
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

  • NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
  • For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
  • The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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