Strategic Management and Competitive Advantage: Concepts, 3rd Edition
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Book Details
Author(s)
Jay Barney, William S Hesterly
Publisher
Prentice Hall
ISBN / ASIN
0136094945
ISBN-13
9780136094944
Marketplace
France 🇫🇷
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Description
Core strategic management concepts without the excess. Â
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Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. Â
The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
Â
Just the essentials—Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. Â
The third edition continues to be integrated around the highly successful VRIO framework while incorporating an entire chapter devoted to international management.
