Global Marketing
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Book Details
Author(s)
Keegan, Warren J.
Publisher
Prentice Hall
ISBN / ASIN
0137023863
ISBN-13
9780137023868
Marketplace
France 🇫🇷
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Description
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
