Global Marketing
Book Details
Author(s)Keegan, Warren J.
PublisherPrentice Hall
ISBN / ASIN0137023863
ISBN-139780137023868
AvailabilityIn Stock.
Sales Rank958,667
MarketplaceUnited States 🇺🇸
Description
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
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