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IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

Name: IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications
Author: Kenneth E. Clow, Donald E. Baack
ISBN: 9780137154166

AuthorKenneth E. Clow, Donald E. Baack

PublisherPrentice Hall

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Book Details

Author(s)Kenneth E. Clow, Donald E. Baack

PublisherPrentice Hall

ISBN / ASIN013715416X

ISBN-139780137154166

Sales Rank5,663,422

MarketplaceUnited States 🇺🇸

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IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications

Book Details

Description

More Books by Kenneth E. Clow, Donald E. Baack