Understanding Attitudes and Predicting Social Behavior
Book Details
Author(s)Icek Ajzen, Martin Fishbein
PublisherPearson
ISBN / ASIN0139364358
ISBN-139780139364358
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
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