Understanding Attitudes and Predicting Social Behavior
Book Details
Author(s)
Icek Ajzen, Martin Fishbein
Publisher
Pearson
ISBN / ASIN
0139364358
ISBN-13
9780139364358
Availability
Usually ships in 24 hours
Sales Rank
#538,236
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
