The Idea Writers: Copywriting in a New Media and Marketing Era

Name: The Idea Writers: Copywriting in a New Media and Marketing Era
Author: T. Iezzi, N. n/a
ISBN: 9780230613881

AuthorT. Iezzi, N. n/a

PublisherPalgrave Macmillan

CategoryBusiness & Economics

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Book Details

Author(s)T. Iezzi, N. n/a

PublisherPalgrave Macmillan

ISBN / ASIN0230613888

ISBN-139780230613881

AvailabilityUsually ships in 24 hours

Sales Rank147,318

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.