The Idea Writers: Copywriting in a New Media and Marketing Era
Book Details
Author(s)
T. Iezzi, N. n/a
Publisher
Palgrave Macmillan
ISBN / ASIN
0230613888
ISBN-13
9780230613881
Availability
Usually ships in 24 hours
Sales Rank
#147,318
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
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