Marketing Strategy and Competitive Positioning (4th Edition)

Name: Marketing Strategy and Competitive Positioning (4th Edition)
Author: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
ISBN: 9780273706977

Author Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

Publisher Prentice Hall

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Book Details

Author(s) Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

Publisher Prentice Hall

ISBN / ASIN 0273706977

ISBN-13 9780273706977

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Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.