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Marketing Strategy and Competitive Positioning (4th Edition)

Name: Marketing Strategy and Competitive Positioning (4th Edition)
Author: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
ISBN: 9780273706977

AuthorGraham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

PublisherPrentice Hall

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Book Details

Author(s)Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud

PublisherPrentice Hall

ISBN / ASIN0273706977

ISBN-139780273706977

Sales Rank736,143

MarketplaceUnited States 🇺🇸

Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.