Principles of Direct and Database Marketing (4th Edition) / Alan Tapp
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| Principles of Direct and Database Marketing (4th Edition) / Alan Tapp | |
| Publisher: Pearson Education Canada | |
| Availability:Usually ships in 24 hours | |
| Sales Rank: 4294004 | |
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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
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