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Principles of Direct and Database Marketing (4th Edition)

AuthorAlan Tapp
PublisherPearson Education Canada
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Book Details

Author(s)Alan Tapp
PublisherPearson Education Canada
ISBN / ASIN0273713027
ISBN-139780273713029
AvailabilityUsually ships in 24 hours
Sales Rank4,294,004
MarketplaceUnited States  🇺🇸

Description

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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