Principles of Direct and Database Marketing (4th Edition)
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Book Details
Author(s)
Alan Tapp
Publisher
Pearson Education Canada
ISBN / ASIN
0273713027
ISBN-13
9780273713029
Marketplace
France 🇫🇷
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Description
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
