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The Practice of Market Research: An Introduction (3rd Edition)

AuthorYvonne McGivern
PublisherFinancal Times Management
CategoryBusiness & Economics
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Book Details

Author(s)Yvonne McGivern
PublisherFinancal Times Management
ISBN / ASIN0273717073
ISBN-139780273717072
AvailabilityUsually ships in 24 hours
Sales Rank2,123,042
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.

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