The Practice of Market Research: An Introduction (3rd Edition)
Book Details
Author(s)
Yvonne McGivern
Publisher
Financal Times Management
ISBN / ASIN
0273717073
ISBN-13
9780273717072
Availability
Usually ships in 24 hours
Sales Rank
#2,123,042
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
