The Practice of Market Research: An Introduction (3rd Edition)
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Book Details
Author(s)
Yvonne McGivern
Publisher
Financal Times Management
ISBN / ASIN
0273717073
ISBN-13
9780273717072
Category
Business & Economics
Marketplace
France 🇫🇷
Description
McGivern combines high quality theoretical work with clear explanations, real-life examples and practical pointers to provide an ideal companion to any student's research project and an indispensable guidebook for market research practitioners.
