E-Commerce 2011
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Book Details
Author(s)
Kenneth C. Laudon, Carol Guercio Traver
Publisher
Pearson Education Limited
ISBN / ASIN
0273750844
ISBN-13
9780273750840
Marketplace
France 🇫🇷
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Description
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
