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E-Commerce 2011

AuthorKenneth C. Laudon, Carol Guercio Traver
PublisherPearson Education Limited
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Book Details

Author(s)Kenneth C. Laudon, Carol Guercio Traver
PublisherPearson Education Limited
ISBN / ASIN0273750844
ISBN-139780273750840
Sales Rank4,599,510
MarketplaceUnited States  🇺🇸

Description

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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