Global Marketing Management: International Edition
Book Details
Author(s)Warren J. Keegan
PublisherPearson
ISBN / ASIN0273768689
ISBN-139780273768685
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Paperback. Pub Date :2011-09-09 Pages: 480 Language: English Publisher: Pearson For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing-with comprehensive cases.
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