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Global Marketing Management: International Edition

AuthorWarren J. Keegan
PublisherPearson
CategoryBusiness & Economics
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Book Details

Author(s)Warren J. Keegan
PublisherPearson
ISBN / ASIN0273768689
ISBN-139780273768685
Sales Rank6,244,228
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

Paperback. Pub Date :2011-09-09 Pages: 480 Language: English Publisher: Pearson For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing-with comprehensive cases.

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