The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

In our mass-market economy and lives, it's a truism that what we consume is frequently determined more by packaging than content. This book is an eye-openining and fact-filled exploration of the economic history and marketing logic of packaging, from the sublime to the ridiculous. A penetrating examination of the unexpected meanings hidden in the most familiar boxes, bottles, cans, and tubes. Recommended.