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Marketing Warfare

AuthorAl Ries, Jack Trout
PublisherPlume
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Book Details

Author(s)Al Ries, Jack Trout
PublisherPlume
ISBN / ASIN0452258618
ISBN-139780452258617
Sales Rank3,428,669
MarketplaceUnited States  🇺🇸

Description

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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