Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
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Book Details
Author(s)
Saloner, Garth
Publisher
Wiley
ISBN / ASIN
0471410152
ISBN-13
9780471410157
Marketplace
United Kingdom 🇬🇧
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Description
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
