Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
Book Details
Author(s)Saloner, Garth
PublisherWiley
ISBN / ASIN0471410152
ISBN-139780471410157
AvailabilityOnly 1 left in stock - order soon.
MarketplaceUnited States 🇺🇸
Description
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

