Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
Book Details
Author(s)Garth Saloner, A. Michael Spence
PublisherWiley
ISBN / ASIN0471410152
ISBN-139780471410157
AvailabilityUsually ships in 24 hours
Sales Rank2,285,988
MarketplaceUnited States 🇺🇸
Description
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
