Marketing for Keeps: Building Your Business by Retaining Your Customers
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Book Details
Author(s)
Carla B. Furlong
Publisher
Wiley
ISBN / ASIN
047154017X
ISBN-13
9780471540175
Marketplace
France 🇫🇷
Description
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
