Marketing for Keeps: Building Your Business by Retaining Your Customers
Book Details
Author(s)
Carla B. Furlong
Publisher
Wiley
ISBN / ASIN
047154017X
ISBN-13
9780471540175
Availability
Usually ships in 24 hours
Sales Rank
#8,885,223
Marketplace
United States 🇺🇸
Description
Imparts a detailed strategy focused on keeping customers and getting more of their business. Develops a management planning guide for customer retention including effective methods for service and quality issues. Features the best practices of over 35 North American companies.
