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Marketing

Name: Marketing
Author: Charles Lamb, Joe Hair, Carl McDaniel
ISBN: 9780538849487

Author Charles Lamb, Joe Hair, Carl McDaniel

Publisher Cengage Learning

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Book Details

Author(s) Charles Lamb, Joe Hair, Carl McDaniel

Publisher Cengage Learning

ISBN / ASIN 0538849487

ISBN-13 9780538849487

Sales Rank #7,317,634

Marketplace United States 🇺🇸

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Description

Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.