Marketing

Name: Marketing
Author: Charles Lamb, Joe Hair, Carl McDaniel
ISBN: 9780538849487

AuthorCharles Lamb, Joe Hair, Carl McDaniel

PublisherCengage Learning

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Book Details

Author(s)Charles Lamb, Joe Hair, Carl McDaniel

PublisherCengage Learning

ISBN / ASIN0538849487

ISBN-139780538849487

Sales Rank7,317,634

MarketplaceUnited States 🇺🇸

Description

Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.