Marketing
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Book Details
Author(s)
Charles Lamb, Joe Hair, Carl McDaniel
Publisher
Cengage Learning
ISBN / ASIN
0538849487
ISBN-13
9780538849487
Marketplace
France 🇫🇷
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Description
Solid mainstream principles text that covers all the basic content, features and ancillaries. Includes examples videos, Signature series cases and integrate learning system.
