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The Challenger Sale: Taking Control of the Customer Conversation

Name: The Challenger Sale: Taking Control of the Customer Conversation
Author: Matthew Dixon and Brent Adamson
ISBN: 9780670922857

AuthorMatthew Dixon and Brent Adamson

PublisherPenguin

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Book Details

Author(s)Matthew Dixon and Brent Adamson

PublisherPenguin

ISBN / ASIN0670922854

ISBN-139780670922857

AvailabilityIn Stock.

Sales Rank18,683

MarketplaceUnited States 🇺🇸

Description

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

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