The Challenger Sale: Taking Control of the Customer Conversation
Book Details
Author(s)
Matthew Dixon and Brent Adamson
Publisher
Penguin
ISBN / ASIN
0670922854
ISBN-13
9780670922857
Availability
In Stock.
Sales Rank
#18,683
Marketplace
United States 🇺🇸
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Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
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