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The Macintosh Way

Name: The Macintosh Way
Author: Guy Kawasaki
ISBN: 9780673461759

Author Guy Kawasaki

Publisher Scott Foresman Trade

Category Hardcover

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Book Details

Author(s) Guy Kawasaki

Publisher Scott Foresman Trade

ISBN / ASIN 0673461750

ISBN-13 9780673461759

Category Hardcover

Marketplace France 🇫🇷

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Description

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

The Macintosh Way

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