The Macintosh Way
25.60
USD
Book Details
Author(s)
Guy Kawasaki
Publisher
Scott Foresman Trade
ISBN / ASIN
0673461750
ISBN-13
9780673461759
Sales Rank
#891,808
Category
Hardcover
Marketplace
United States 🇺🇸
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Description
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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