Scoring Points: How Tesco is Winning Customer Loyalty
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Book Details
Author(s)
Clive Humby, Terry Hunt, Tim Phillips
Publisher
Kogan Page Business Books
ISBN / ASIN
074943578X
ISBN-13
9780749435783
Marketplace
France 🇫🇷
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Description
* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme
