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Scoring Points: How Tesco is Winning Customer Loyalty

Name: Scoring Points: How Tesco is Winning Customer Loyalty
Author: Clive Humby, Terry Hunt, Tim Phillips
ISBN: 9780749435783

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Book Details

ISBN / ASIN074943578X

ISBN-139780749435783

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* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme