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Scoring Points: How Tesco is Winning Customer Loyalty

AuthorClive Humby, Terry Hunt, Tim Phillips
PublisherKogan Page Business Books
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Book Details

Author(s)Clive Humby, Terry Hunt, Tim Phillips
PublisherKogan Page Business Books
ISBN / ASIN074943578X
ISBN-139780749435783
Sales Rank1,467,249
MarketplaceUnited States  🇺🇸

Description

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

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