How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Alison Baverstock
Publisher
Kogan Page
ISBN / ASIN
0749450207
ISBN-13
9780749450205
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
