How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition
Book Details
Author(s)
Alison Baverstock
Publisher
Kogan Page
ISBN / ASIN
0749450207
ISBN-13
9780749450205
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#3,887,212
Marketplace
United States 🇺🇸
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Description
Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
