When Ads Work: New Proof That Advertising Triggers Sales
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Book Details
Author(s)
John Philip Jones
Publisher
M.E.Sharpe
ISBN / ASIN
0765617390
ISBN-13
9780765617392
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.
