When Ads Work: New Proof That Advertising Triggers Sales
Price not available for India
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
John Philip Jones
Publisher
M.E.Sharpe
ISBN / ASIN
0765617390
ISBN-13
9780765617392
Category
Business & Economics
Marketplace
India 🇮🇳
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.
