Customer-Centered Reengineering: Remapping for Total Customer Value
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Book Details
Author(s)
Edwin T. Crego, Peter D. Schiffrin
Publisher
Irwin Professional Publishing
ISBN / ASIN
0786302984
ISBN-13
9780786302987
Marketplace
France 🇫🇷
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Description
Customer-Centered Reengineering shows organizations how to reinvent themselves from the outside in, by realigning strategy, structure, systems, and people to put the customer at the center of their "universe".
